Mark Webster has launched his partnership with new sponsors Glow-worm after visiting the company’s headquarters last week.
The Welsh darts ace, a fully qualified plumber and former Glow-worm installer, will spearhead the Derbyshire based company’s campaign which is designed to engage installers, merchants and end-users alike.
The long-term agreement with Webster will see Glow-worm gain national TV exposure through presence on the player’s shirt, as well as hosting a series of national darts events, VIP competitions and merchandise giveaways.
Webster, who shot to prominence by scooping a world title, officially launched the partnership with a visit to Glow-worm’s state-of-the-art Belper headquarters on Monday June 11th.
During that visit he put his plumbing expertise to the test by building a boiler in the company’s factory, as well as meeting the Glow-worm team and hosting a darts masterclass.
Glow-worm Commercial Director Pippa Wibberley is delighted to have secured the agreement and believes it will help the company further stand-out from the competition.
She said: “Not unlike the heating industry, the world of darts has seen some major changes in recent years which have transformed the game into one of the UK’s most popular sports. There are few faster growing sports than darts in terms of either participation or viewing figures, and there is a real buzz about it.
“We know that many of our customers love watching the sport, and felt it was something that we could really engage people and have fun with.”
“It was important to us that the partnership had brand relevance, and we are delighted to have been able to secure a deal with Mark.”
“He really does have a huge amount in common with Glow-worm. His plumbing background means that he can engage with our staff and customers on a number of levels, he is really exciting to watch play and he has huge potential.”
“Mark is already a world champion and we hope that during the course of this relationship he will continue to scale the heights of world darts.”
Webster echoed those sentiments. “It was great when Glow-worm approached me because I am still really interested in plumbing. I was a fully qualified and working plumber for several years and fitted Glow-worm boilers in my time so I understand the market and what their customers are looking for”.
“Glow-worm is a brand that is known for developing strong and supportive relationships with its customers and I hope the association with myself and professional darts will just add to that.”
Raymond van Barneveld
with special guest Andy Fordham
Ticket Breakdown (Non Corporate)
VIP £60 – via www.dartshop.tv – Click HERE for tickets
Gold – £38 – Call 0871 2261 905
Silver- £28 – Call 0871 2261 905
Mark Webster produced a brilliant fightback against Johnny Haines in the second round of the Speedy Services UK Open at Bolton’s Reebok Stadium.
The world number nine, who reached the semi-finals last year, looked to be heading out of the competition when he found himself 3-1 down in the race to four, but found his form to complete a 4-3 victory.
Webster opened with a maximum and won the first leg with ease, before Haines held his throw to level up.
Both players missed darts at their doubles in the third leg, with Haines eventually hitting double four for a break of throw.
Haines then held to open a 3-1 lead, meaning ‘Spider’ must win three legs on the spin to progress.
He launched the comeback by hitting double ten to hold his throw, before producing a brilliant 109 checkout under pressure to restore parity.
The Welshman hit double ten to complete the turnaround and book his place in the third round.
Webster will take on Robert Thornton in the third round on Friday evening.
By Chris Murphy
Mark Webster is heading to Bolton for the Speedy Services UK Open finals with the intention of kick-starting his year.
The Welshman, who reached the semi-finals of last year’s tournament, believes that a strong showing at the Reebok Stadium can act as a springboard for some good results in major tournaments.
“Doing well at Bolton can give you momentum for the rest of the year,” said the world number nine. “I did well in the UK Open last year and seemed to carry that on in all of the major tournaments so hopefully I can do well again and get the confidence for the rest of this year.
“It is a difficult one to win because you have to play more than one game in day but hopefully my run to the semi-final of the last floor tournament will leave me in good shape. This is quite similar but a little more intense.”
Webster lost in the last four to eventual winner James Wade in 2011, despite leading in the match and having darts to reach the final.
“Last year was the best run I’ve had there and hopefully this year I can go a little bit further,” added ‘Spider’, who was last seen on TV in the World Cup over four months ago. “Hopefully if I get that chance again I won’t blow it.
“It has been hard not being in the Premier League so I’m glad that it’s out of the way and the TV tournaments are coming thick and fast from now on. Every darts player wants to play on TV and I’m looking forward to doing that again.
“Preparation has been good. I had a good weekend on the Pro-Tour in Crawley and I’ve been playing well on the exhibition circuit recently so I’m happy with my form going into the tournament.”
By Chris Murphy